ResorTime Launches New Web Site and Brand Identity

CARLSBAD, CA (August 22, 2014) – ResorTime L.P., a division of Grand Pacific Resorts, proudly re-launches its website with a Brand Identity backed by a promise to provide unsurpassed value and service to timeshare owners and renters looking for condo-style rental accommodations at exceptional resorts worldwide.

ResorTime, a pioneer in timeshare condominium rentals continues its cutting-edge innovation by offering nightly rentals to consumers and delivering on its promise to provide memorable vacations to both transient travelers and timeshare owners.

Generates Revenue for Affiliates

David Brown, Co-President of Grand Pacific Resorts and ResorTime said, “At some point a company reaches a milestone known as the rebrand. For ResorTime that meant more than just a new look and feel. We envisioned a place where the vacation planning and booking process is truly enjoyable. Our innovative marketing strategies combined with new technology position ResorTime as a leader in generating additional revenue for its affiliates while enhancing timeshare owner utilization and loyalty.”

Ideal booking experience

The new ResorTime website includes an enhanced value proposition and user friendly technology designed to build trust, instill credibility, and drive conversion and bookings. Visitors to the site have the option to search, sort and filter based on the factors influencing their vacation decision such as interests, amenities, destinations and price.

“At ResorTime, the booking process is more than just a transaction,” says Nigel Lobo, COO. “Our bookings are made personal by a concierge level of service – either a real person or our intuitive website – to create the ideal booking experience as an exciting start to a memorable vacation experience!”

Mobile Friendly

The device agnostic site is designed to help owners and renters shop seamlessly on their mobile/tablet device or desktop. The site is also rich in content to inspire the undecided traveler on where they want to vacation. According to a study conducted by PhoCusWright (which provides data, information and analysis for the travel, tourism and hospitality industry), research indicates that mobile devices will grow to account for 27% of U.S. online bookings, up from 10% in 2013. The July 13 report corroborates ResorTime’s internal research which also shows that users gravitate to mobile searches when standing in line or waiting in public spaces. Therefore ResorTime uses responsive web design (RWD) in HTML5 for optimal mobile friendliness.



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